He-Shi Youth Revive Opti Tan

He-Shi is well known for its award winning retail products and high quality tanning solutions, however what you may not have known is that there is more to He-Shi than just a gorgeous natural colour!

By regularly using He-Shi’s existing products for your self tanning needs, you’re also simultaneously treating the skin to a raft of anti-ageing benefits too. Bang on trend He-Shi delivers serious multi tasking benefits favoured by consumers in their millions!

 Introducing the benefits of He-Shi’s Youth Revivé Opti Tan formulas:

  • Quick + Easy Application with Instant Colour
  • Moisture Lock Technology helps to hydrate the skin and prolong your tan
  • Rejuvenates the skin’s appearance and helps fight the signs of ageing

 Opti Tan


From 2013 the Youth Revivé Opti Tan logo will take a prominent position on the branding of the existing range. 


He-Shi the gift for celebrities at Radio City Live 2012


December 2012 proved to be quite a celeb packed month for He-Shi when back stage at Liverpool’s Christmas event, Radio City Live. Co-Founder of He-Shi, Shelley McMurray and Brand Manager, Neil Sherrin attended the event with lots of gifts and goodie bags handed to  the UK’s hottest bands and music artists.

Each year, Liverpool’s is host to the Radio City Live event that raises money for UK charity on the run up to Christmas – Cash for Kids . The atmosphere in Liverpool’s Echo Arena was electric with a  massive line-up of top UK performers such as JLS, McFly, Florida, Lawson, Little Mix, Marcus Collins, Stooshe, Amelia Lily, who had the arena built up into an energetic frenzy!

Backstage the buzz was just as magical with a Gifting Lounge set-up for all performers to pop in and out during the event. He-Shi had the pleasure to get chatting to some pretty cool celebrities when introducing them to the brand and offering tanning advice.

Some of the bands that visited the Gifting Lounge were JLS, McFly, Lawson, Amelia Lily, Stooshe, who all left happily with a  He-Shi goodie bag full of top selling products to try and love!












He-Shi Luminous Shimmer nominated in “Help My Style Awards 2012″

He-Shi Luminous Shimmer nominated in Help My Style Awards

We are very excited to announce the new + limited edition He-Shi Luminous Shimmer has just been nominated within the Help My Style Awards 2012.

Help My Style is an online fashion website founded by Ireland’s top influential stylist Darren Kennedy,  a television presenter and weekly style columnist for The Irish Independent and Huffington Post UK.

Darren Kennedy comments, ‘Last year the inaugural awards were a runaway success with nearly 11,000 votes cast. This year we’re going even bigger & better with some fantastic brands on board – West Coast Cooler continue their affiliation with the best fashion & style as are our title sponsors for the second year running.’

He-Shi Luminous Shimmer is a wash-off bronzer, meaning you can sport a natural looking glow without the commitment of a longer term self tan.  Alternatively, you can temporarily enhance an existing tan with a glamorous shot of shimmer for a special occasion.

Luminous Shimmer is packed full of hydrating organic quinoa protein, proven to provide optimal skin conditioning.  Whilst added vitamin E and amino acids condition, protect and restore suppleness to skin, ensuring that Luminous Shimmer is a truly skin-perfecting treat.

 To vote for He-Shi Luminous Shimmer to win, please click here to enter.


He-Shi Luminous Shimmer has the beauty editors glimmered!

The demand for the He-Shi Luminous Shimmer has been more than what had been anticipated for by creating quite a storm for PR and Beauty Editors, yet most importantly consumers across the UK + Ireland.

The He-Shi Luminous Shimmer 150ml is a subtle and sophisticated wash-off a wash-off bronzer, meaning you can sport a natural looking glow without the commitment of a longer term self tan.  Alternatively, you can temporarily enhance an existing tan with a glamorous shot of glitter and shimmer for a special occasion, making it a great all-round self tan multi-tasker at an affordable price of RRP £10.50.

Shelley McMurray, He-Shi co-founder comments ‘We believe the huge success to the He-Shi New + Limited Edition Luminous Shimmer, is down to developing a product with several strong USP’s aimed to suit absolutely everyone. It is superb news for everyone at He-Shi that worked hard in developing an exciting and exclusive new product to sit within the He-Shi range.’

Below, some of the Top UK Magazines, He-Shi Luminous Shimmer has featured in during Autumn/Winter 2012.

Click here to purchase the new + limited edition He-Shi Luminous Shimmer before it sells out!

He-Shi sponsors Belfast Fashion Week

He-Shi sponsor Belfast Fashion Week
He-Shi sponsors Belfast Fashion WeekHe-Shi are delighted to have sponsored the Autumn/Winter 2012 – West Coast Cooler Belfast Fashion Week. Over the course of three nights, the infamous Europa Hotel played host to the high street, boutique and Diet Coke NI Designer shows.

He-Shi sponsors Belfast Fashion Week

The stunning models donned a very sultry and moody catwalk; decorated with brocade panelled walls with subtle magenta pink lighting. Collections show-cased were from boutiques such as Blush Bridal, Una Rodden, Diamond Dolls, to High Street fashion from French Connection, Exhibit, Westfield Castlecourt and up and coming designers such as Ruedi, Unify and Stephen Meegan. The trends and collections this year were spectacular, with some truly magnificent talent coming out of Northern Ireland.
He-Shi were busy behind the scenes spray tanning the models, to ensure they were bronzed, golden and flawless for the catwalk!  Models this year included Britain and Ireland’s Next Top Model, Lisa Madden and Diona Doherty.
Hosts to the shows such as Katie Larmor and Zoe Salmon also received a He-Shi goodie bag plus Show Director Cathy Martin and her team from CMPR Ireland. The models received a He-Shi Golden Spray Tan from tanning expertShelley McMurray, along with a He-Shi Goodie bag that included some of the brands favourite products such as He-Shi Express Liquid Tan.

Guests who attended the shows received an exclusive offer from He-Shi inside their goodie bags, whilst He-Shi products were available to test and purchase before and after the shows. The new + limited edition He-Shi Luminous Shimmer proved to be a glittering winner by selling out on the Saturday night finale show!